Who we are
EcoCrop Ventures Limited was not built in a boardroom by consultants looking at Rwanda from a distance. It was built from the inside — by people who have spent years at the heart of East Africa's retail, wholesale, and hospitality supply chains.
Our story
Our founders bring together two worlds that rarely sit at the same table: professional marketing expertise and deep, hands-on retail industry experience. Among the team are individuals who have led marketing campaigns across East African consumer categories, and others who have been among the largest and most active players in Rwanda's retail and distribution sector.
They managed supply chains, built retailer relationships, and understood firsthand what it takes for a product not just to arrive on a shelf — but to stay there and sell.
We did not build this company because we saw a business opportunity. We built it because we knew — from years inside the industry — that it was needed.
That combination gave us an insight that most marketing agencies simply do not have: the difference between a product that is marketed and a product that moves. Marketing without shelf presence is noise. Shelf presence without marketing is waste. The two must work together — and they rarely do when a manufacturer is trying to coordinate them from overseas.
We saw international manufacturers of genuinely excellent products struggling with the same problems every time they tried to enter Rwanda. The regulatory maze. The unknown retailer landscape. The cultural nuance of reaching Rwandan consumers. The absence of a trusted local face to represent them with institutional buyers. The time and cost of trial and error in a market they did not fully understand.
EcoCrop Ventures was built to remove every one of those constraints — handling everything from campaign strategy to in-store shelf placement, from digital advertising to B2B institutional sales, under one contract with one team on the ground every day.
What we bring
Our retailer contacts, B2B database, influencer roster, and media relationships are live on Day 1 of your campaign. You don't pay to build what we've already built.
Campaign strategy, media buying, influencer management, and brand positioning — executed at a level that matches what manufacturers expect from agencies in their home markets.
Deep knowledge of Rwanda's hotel, restaurant, and institutional procurement landscape — the channel that drives the most consistent, high-volume repeat business.
Every engagement is governed by written KPI targets and a minimum 2.5× ROMI guarantee. Accountability is not a value we claim — it is a commitment we sign before a single campaign runs.
How we work
Every fee is documented. Every campaign budget is ring-fenced. Every monthly report is delivered within 5 business days. You always know exactly where your investment is and what it is doing.
We do not hand you a strategy deck and step back. We execute — putting your product on the shelf, opening the B2B accounts, running the campaigns, and reporting verified results every month.
We are Kigali-based — in every meeting, on every shelf visit, in every institutional relationship. But we deliver to the professional standard that international manufacturers rightly expect from a serious partner.
Work with us
Book a 30-minute discovery call. We will tell you within 3–5 business days whether your product is a fit — and if it is, exactly what a campaign looks like for your category.
Book a discovery call