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Full scope of work

One partner.
Every channel covered.

Every manufacturer gets the complete system — not a partial service. Every channel reinforces the others.

What we deliver

The complete Rwanda marketing system.

Facebook, Instagram and TikTok

Paid awareness and conversion campaigns, daily optimisation, retargeting, and lookalike audiences.

WhatsApp broadcast marketing

Subscriber list building, monthly broadcasts, product catalogue, and daily customer query handling.

Influencer marketing

Minimum 2 micro-influencer posts per month matched to your category. Full brief and content pre-approval.

OOH billboard — Kigali

Premium Kigali locations. Full creative production included. Rotated each campaign phase.

PR and media outreach

Launch press release to Rwanda's leading business media. Monthly relationship management and editorial pitches.

Google Display retargeting

Banner campaigns across Rwanda's Display Network targeting users who engaged with your social content.

Radio spots

30-second brand spot, 3× daily. Script written, produced, and booked with a leading Kigali station.

In-store merchandising (POSM)

Shelf talkers, price cards, posters, display units — designed, produced, and placed by our team.

B2B institutional sales

Hotel, restaurant, school, and hospital target lists. Sample drop campaign, follow-up, and key account management.

Monthly performance reporting

Full KPI report within 5 days of month-end — metrics, sell-through data, ROMI, and forward plan.

How it works

From first call to campaign launch in weeks.

Getting your product to market in Rwanda is faster than most manufacturers expect.

1

Initial consultation

We review your product, category, and Rwanda market fit together.

30-minute call

2

Market fit assessment

We confirm your product meets our criteria and map the regulatory pathway.

3–5 business days

3

Contract and onboarding

Choose your plan. KPI targets agreed in writing. Pricing shared in full.

Within 7 days

4

Pre-launch activation

POSM installed, billboard booked, WhatsApp base seeded, radio scripted.

Weeks 2–3

5

Campaign launches

Ads live, radio on air, shelf ready, B2B outreach begins. You're in Rwanda.

Week 3–4

6

First report delivered

KPI scorecard, sell-through baseline, ROMI calculation — within 5 days of Month 1 end.

Day 5 of Month 2