Our retail environment
Shelf presence
In-store execution
Distribution reach
Product placement
Why choose us
We are not a consultancy, a freelancer, or a generic digital agency. We are the only Rwanda market entry partner built from the inside of the industry — with the retailer relationships, institutional contacts, and on-the-ground infrastructure already operational before you sign.
Six reasons
Each one of these is a reason your product reaches Rwanda faster, sells better, and costs less to launch than going it alone or choosing a generic agency.
Our founding team includes individuals who have been among the largest and most active players in Rwanda's retail and distribution sector. When we walk into a hotel procurement meeting or a supermarket buying office, we are not introducing ourselves — we are following up on relationships built years before you signed with us.
Every campaign we run is governed by a Master Marketing Partnership Contract with written KPI targets and a contractually guaranteed minimum ROMI of 2.5× by Month 4. If we miss targets two consecutive months, we convene within 5 business days and deliver a corrective action plan in writing. You are protected by contract — not by our reputation alone.
Digital advertising, influencer management, billboard, radio, WhatsApp, PR, in-store POSM, B2B institutional sales, and monthly reporting — all under one contract with one team. No coordinating across five vendors. No one to blame but us if something goes wrong. That simplicity alone saves most manufacturers months of headache.
EAC-manufactured goods enter Rwanda duty-free while non-EAC competitors pay 25%. Most agencies do not understand this or know how to position it as a marketing advantage. We do — because we have lived inside the supply chain. We build your pricing strategy, your B2B pitch, and your consumer messaging around this structural advantage from day one.
Rwanda Standards Board certification, EAC Certificates of Origin, Rwanda Revenue Authority clearance — we track and record every compliance requirement for your product, flag gaps before they become problems, and ensure your campaign never launches into a regulatory risk. Most agencies have no idea this system even exists.
Because our retailer relationships, B2B database, influencer roster, media contacts, and POSM production capability are already operational, your campaign launches in weeks rather than the months it would take to build this from scratch. We have already done the hard work. You just plug in.
Our commitment to you
Written into your Brand Onboarding Schedule before a single campaign runs. Miss it two months running and we convene within 5 business days to fix it.
No campaign launches without agreed, documented KPI targets — social reach, sell-through, B2B accounts, ROMI. You know exactly what to expect.
Every dollar of your campaign budget is documented, allocated, and reported. You always know exactly where your investment is and what it is doing.
Full KPI scorecard, sell-through data, ROMI calculation, and forward plan — delivered within 5 days of every month-end. No chasing, no delays.
Book a 30-minute discovery call. We will tell you within 3–5 business days whether your product is a fit — and if it is, we will show you exactly what a campaign looks like for your category.
Book a discovery call